The Evolution of Information Flow in the Encryption World: From Group Chats to Kaito

The history of cryptocurrency is short, but the way information is disseminated has undergone multiple transformations. From the early Bitcoin mining communities to today's global social media networks, the forms and methods of information flow continue to evolve.

Group Chat Era: 2018-2021

In 2018, the emergence of the 3 o'clock community marked an important turning point in the dissemination of cryptocurrency information. WeChat groups and AMAs (Ask Me Anything) became the main ways for project parties to communicate with potential investors. This form of direct dialogue provided project parties with a platform to showcase themselves, while also allowing investors to gain a deeper understanding of project details.

At the same time, traditional media and self-media have also begun to flood into the encryption currency field. Many well-known media platforms have established dedicated encryption currency reporting columns or subsidiaries. During this period, the market recognized the combination of traditional media personnel and media brands more, forming the so-called "Battle of a Thousand Media" situation.

The Rise of Twitter: 2022

On May 19, 2021, the Chinese government introduced relevant policies that led to a large number of encryption-related businesses relocating overseas. This event completely changed the landscape of Chinese encryption information dissemination. As the influence of domestic mainstream media platforms declined, Twitter (now rebranded as X) gradually became the main front for the dissemination of encryption information.

In this context, KOLs (Key Opinion Leaders) focused on technology and investment research have begun to emerge. They attract a lot of attention through in-depth analysis and professional insights. However, as the market environment changes, content creators who purely rely on being KOLs as a profession are also starting to rise.

Friend Tech Experiment: 2023

In 2023, the emergence of Friend Tech provided a brand new attempt for KOL monetization capabilities. This platform allows users to trade KOL's "influence", combining information flow with capital flow in a novel way. Although Friend Tech has achieved tremendous success in the short term, the sustainability of its business model is questioned.

Friend Tech's experiment proves that relying solely on content as a trading target is unsustainable. It also reveals the limitations of the encryption currency social finance (SocialFi) model.

Kaito's Innovation: 2024-2025

Kaito was originally positioned as an AI search tool focused on the cryptocurrency sector. However, with changes in market demand, Kaito gradually shifted towards a KOL ranking and evaluation system.

Kaito's innovation lies in its successful separation of information flow from capital flow. KOLs only need to focus on improving their rankings, while project parties and investors can identify valuable KOLs through these rankings. This model not only avoids direct token transactions but also provides a fair competition platform for KOLs.

Kaito's success also lies in its realization of standardized information services. It is not only a ranking platform but has also become a hub connecting KOLs, project parties, and investors. This model allows Kaito to maintain the sustainability of its business model even after issuing tokens.

Future Outlook

The future development direction of cryptocurrency information flow may further explore how to directly convert information value into transaction value. However, achieving this goal still faces significant challenges, as cryptocurrency users generally have a low recognition of the direct value of information flow.

Future innovations may need to find a more seamless way to connect information and transactions while maintaining the independence of information flow. This will be the next major breakthrough in the field of cryptocurrency information services.