Web3 Project Four-Step Strategic Positioning Method: The Key to Creating Differentiated Advantages

At a recent Web3-themed event, a co-founder of a well-known project gave an impressive speech on the framework for constructing underlying narratives in the encryption field. He proposed a four-step strategic positioning method aimed at helping Web3 projects better establish their position in the market.

These four steps include: analyzing the market environment to determine a unique positioning, clarifying the brand positioning to avoid competition, providing reliable trust certificates to enhance user recognition, and integrating the positioning concept into all aspects of the company's operations. In addition, he emphasized the importance of seven major differentiation factors, including performance, customization, risk management, identity status, innovation, and price advantage, which are key to distinguishing Web3 projects from competitors.

In building a complete narrative chain, the expert suggests that project parties should start from product attributes and conduct comprehensive considerations through multiple levels such as interests, psychological value, and values. He specifically pointed out that to develop a narrative into a movement, it must go through the two key stages of "unfreezing" and "refreezing."

During the thawing phase, projects can stimulate audience emotions by finding resonant reasons and shaping common goals, such as pride, friendship, and a sense of unity. At the same time, enhancing users' sense of belonging through community building is also very important. Once entering the refreezing phase, projects need to focus on cultivating the audience to form new, sustainable behavior patterns and continuously convey core values.

This event brought together top projects and well-known investors that have achieved significant growth over the past six months, engaging in in-depth discussions around core topics such as personal brand building, marketing strategies, community culture construction, as well as user acquisition and retention. Attendees jointly explored the essence of Web3 marketing, providing valuable insights and ideas for industry development.