From Memes to Global Cultural IP: Analyzing the Success Path of Cat Memecoin MEW

The "animal spirits" concept proposed by macroeconomist Keynes suggests that the market is driven by investor confidence and expectations. MEME assets are undoubtedly the best embodiment of this concept, heavily influenced by community sentiment. Interestingly, animal-themed MEMEs have the greatest impact and the highest market value among all MEMEs, perhaps because they resonate most with the collective.

Recently, with Bitcoin breaking the $100,000 milestone, the altcoin craze has officially begun. In this wave, a series of animal-themed cultural symbols, Memes, have emerged as one of the most noteworthy sectors. Among them, the cat-themed Meme project cat in a dogs world (MEW) has performed particularly well.

MEW launched on the Solana blockchain this March, standing out in the crowded Solana ecosystem of memecoins with its unique cat-themed narrative. In just six months, it has entered the ranks of the crypto "unicorn" club and the cryptocurrency market capitalization "Top 100", making its path to success worthy of in-depth exploration.

Set a new price high twice in a week, market cap exceeds 1 billion USD

MEW was previously listed on a major cryptocurrency exchange in September this year, supporting BTC and Tether (USDT) trading pairs. Although its price did experience a brief surge at that time, it failed to break through the historical high point from March.

On October 21, a certain exchange announced the launch of MEW fiat trading pairs, making MEW the third memecoin on the platform to support fiat currency. As soon as the news broke, MEW quickly gained a double-digit increase and reached a high point of $0.01, with trading volume briefly surpassing Bitcoin, ranking first in trading volume on the platform.

MEW has been actively promoting its listing on multiple mainstream exchanges. On October 24, another cryptocurrency exchange announced the launch of US Dollar and Euro trading pairs for MEW, providing a strong boost to the continuously rising MEW. That evening, MEW's market capitalization soared past 1 billion USD, setting a new record.

In addition, the MEW contract is another indicator worth paying attention to. Besides several leading global cryptocurrency exchanges that have launched the MEW contract, some decentralized derivative trading platforms are also actively promoting support for MEW. On October 22, MEW perpetual futures were launched on certain decentralized platforms.

Data shows that since the beginning of October, the average daily open interest of the exchange MEW contracts has remained in the range of 100 million USD (with a peak reaching 215 million USD at one point). Generally speaking, an increase in open interest for cryptocurrency contracts indicates that more traders are opening positions, and an increase in open interest when prices rise often means that market participants have increased confidence in the project.

The Unique Meme Spirit and MEW's Cultural Mission

There is no doubt that MEW has successfully entered the first tier of memecoins. As a newcomer born this year, how did MEW attract widespread attention and real financial support from the community in such a short time? This is a question worth pondering for other MEME or crypto projects.

In fact, from a fundamental logical perspective, MEW is no longer just a carnival of digital assets, but represents a brand new cultural phenomenon and business model that connects cat lovers around the world through blockchain technology, collaboratively building a decentralized, open, and inclusive virtual world and a new digital cultural ecosystem.

What surprises and shocks people the most about MEW is that it subverts the cute image of cats, adopting a symbolic "appearance" that rebels against tradition and pursues innovation. This image forms a strong contrast with the cute dog-themed Meme projects, symbolizing a challenge to traditional authority and protection of the marginalized, deeply attracting users who pursue individuality and freedom.

Based on a disruptive image, MEW conveys a triple cultural connotation, namely:

• Rebellion and Chivalry Spirit (the image of cats fighting against dogs)
• Humanistic care (focusing on the needs and fairness of a broader user group)
• Unity and Progress (Creating a friendly and supportive community atmosphere)

Why is it "rebellious" cats? In internet culture, cats often represent independence, mystery, and aloofness, forming a stark contrast with the loyalty and submissiveness of traditional dogs. This contrast not only attracts attention but also gives cats a unique cultural symbol. By opposing the images of cats and dogs, it challenges the inherent meanings of traditional cultural symbols and reflects a pursuit of innovation and突破, which aligns very well with the rebellious image of MEW.

MEW is not simply a rebellion; it embodies a chivalrous spirit that fights for the broader community's interests, perfectly resonating with the subcultural users of the internet age. They pursue personalized expression and question traditional culture. MEW cleverly caters to this trend by combining the image of cats with the decentralized concept of cryptocurrency, symbolizing a challenge to the traditional financial system while expressing a desire for a fairer and more open financial system, protecting the interests of community members by resisting the traditional financial system.

From Memes to Global Cultural IP

MEW has evolved from a simple Meme into a cultural IP phenomenon with a complete story and spiritual core, which is a very interesting transformation.

Unlike the various popular pets, emoticons, and conceptual Memes, MEW has its own complete story and spiritual core, leading to a true cultural accumulation, detached from the market emotional games caused by early social dissemination and price fluctuations. The distinct image and spiritual core, along with exposure through various channels, have allowed the community's consensus to solidify.

1. Unique original IP storyline

The original IP storyline of MEW is very unique, telling the story of a cat that challenges traditional concepts with its wisdom and courage in a dog-dominated world. It showcases the journey of a little cat from redemption to becoming a hero, establishing its own feline community. MEW represents the spirit of rebellion, unwilling to be defined by the mainstream, bravely exploring new possibilities, while also emphasizing the importance of community. By establishing the MEW community, it provides a platform for free expression and mutual support.

The complete storyline provides infinite possibilities for the extension of MEW's IP, injecting rich cultural connotation into MEW, making it transcend mere digital assets and become a cultural symbol. Whether it is derivative animations, games, or peripheral products, they can all revolve around this story. MEW's growth story is filled with inspiration and hope, capable of resonating emotionally with users, and this emotional connection is an important cornerstone of user loyalty.

In fact, MEW's unique rebellious cat image has gradually evolved into a community core, and has given rise to a large number of memes, emoticons, and other linguistic symbols within the crypto community. These symbols are widely circulated among community members, forming a unique cultural context and promoting MEW from a meme network phenomenon to an IP with long-term vitality.

2. Powerful original IP advantages

Compared to traditional memecoin projects, the design of MEW is entirely original, which is undoubtedly one of its greatest advantages. Originality is the basis of intellectual property protection, providing legal guarantees for the commercialization and branding of MEW's IP, eliminating concerns about copyright disputes, and laying a solid foundation for MEW's journey from Web3 to Web2 as a global cultural IP.

The original design gives MEW a unique visual style and memorable image, allowing it to stand out among many memecoins, while also injecting soul into MEW, enabling it to carry deeper cultural connotations and values. Furthermore, as an original IP, MEW can more easily collaborate with various brands and leverage the internet's dissemination power to achieve a leap from Web3 to Web2, expanding brand influence and providing a broader space for future development.

3. Excellent design level

MEW excels in design, and its collaboration with renowned animation studios is the icing on the cake. Design is also the core engine of MEW, and creating IP relies on the MEW team's continuous high-quality design delivery capabilities. The warmth and dedication of the MEW project team can be seen in their high-quality emojis, animated short films, and official website presentations. Furthermore, the excellent level of design has further expanded MEW's brand communication channels, as high-quality animated works can intuitively showcase MEW's brand image, quickly reach more audiences, expand brand influence, and enhance users' recognition and affection for the brand, vividly telling the story of MEW.

In summary, MEW is based on a complete storyline and independent original IP, bringing a rare depth of complete narrative to the Crypto market. This Meme concept, rooted in cultural accumulation, is unique in the current cryptocurrency market. The IP value of MEW naturally rises with the increase in IP value, which will undoubtedly attract more users to participate, thereby fostering a positive development for the project itself, further expanding potential external revenue, and ultimately achieving a positive growth cycle.

It is no exaggeration to say that the MEW case provides us with a great model, proving the importance of not being limited to the memecoin concept and actively expanding the value of global cultural IP.

Market Strategy and the Leading of "Cat Track" Culture

MEW implemented a fair launch upon its listing and locked 90% of the LP on Solana. On March 27, MEW airdropped 5% of the tokens to holders of WIF and BONK. On April 1, MEW conducted a second airdrop, distributing 37,600 MEW (valued at approximately $200 at the time) to each user's wallet who pre-ordered the second Solana Mobile smartphone. The MEW project team has carried out multiple airdrop activities at different times for various user groups, reflecting the philosophy of equal distribution. This approach creates a balanced and sustainable growth model for the MEW token, while also helping to establish a strong and active community around the MEW token, enabling MEW to carve out a niche in the fiercely competitive cryptocurrency market.

It is worth mentioning that MEW's choice to launch on multiple mainstream exchanges is a very shrewd market strategy.

From the trading volume share of various exchanges, it can be seen that MEW's spot trading has not shown an overly centralized trend. Even among some top cryptocurrency exchanges, the trading volume share has not exceeded 30%. This reduces dependence on any single exchange; even if an issue arises with a particular exchange, it will not have a significant impact on MEW's overall trading. Moreover, the "competition" among multiple exchanges can provide MEW with greater trading depth, enhance liquidity, and facilitate smoother transactions for users. The relatively balanced trading volume also indicates that MEW's user base is widely distributed, with no single exchange holding absolute dominance. This is beneficial for maintaining market competition and protecting user interests.

In addition to the aforementioned exchanges, MEW has also been launched on multiple compliant exchanges and received endorsements, greatly enhancing MEW's credibility. After the strict review by these compliant exchanges, the project quality and crypto legitimacy of MEW have been recognized by authorities. Through cooperation with various exchanges, MEW can reach investors globally, expand its market share, and subsequently provide deeper trading depth and increase liquidity. The user groups of different exchanges have distinct characteristics, which will also bring more types of investors to MEW.

MEW plays a leading role in the "Cat Track" culture, and the current Meme market is showing decentralization, making it difficult for many projects to form.